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Send: 2019-12-08

Why does winning feel so good?

Winning is important to the survival of a spiecies. When your brain sees that you're in a position of strength, serotonin is released and you feel good. This is the brains way to tell you you should do more of that.

The brain has many other tricks up its sleeve. For example, you are much more likely to survive when you are in a group than alone, so the brain releases oxytocin when someone is with its trusted allies. Oxytocin creates a safe feeling. When you "wander" too far from the group the oxytocin falls and a cortisol alarm is released, urging you to go back.

Todays winner is Karen De Boever 🎉

Happy Unpacking!

Mona & Mark

P.S. To stay in the loop, our email is your friend!

P.S.S. Want to feel good as well? Tell us about it and we'll email you a small surprise!

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