Free shipping and no automatic subscription!
Get started
or Login
Back to the index

The Marshmallow Experiment

Afterpay, now available in DK/SE/NL/BE/NO

Send: 2019-08-07

Have you heard about the experiment where they put a marshmallow in front of a 4-to-6-year-old and then said;

"Don't eat it"

Sounds cruel, doesn't it? Well, to be fair they actually said something like;

"If you can wait with eating this marshmallow then you will get 2 when I come back"

The Stanford marshmallow experiment was a series of studies on delayed gratification in the late 1960s and early 1970s.

A child was offered a choice between one small reward provided immediately or two small rewards if they waited for a short period, approximately 15 minutes, during which the tester left the room and then returned.

In follow-up studies, the researchers found that children who were able to wait longer for the preferred rewards tended to have better life outcomes, as measured by SAT scores, educational attainment, body mass index (BMI), and other life measures.

In over 600 children who took part in the experiment, a minority ate the marshmallow immediately. Of those who attempted to delay, one third deferred gratification long enough to get the second marshmallow. Age was a major determinant of deferred gratification.

Ugh, so we have to teach our kids patience? How long is that going to take? ...I'm joking... 😆

I did a Google for you and found this Youtube for you

Talking about defering things, you can now pay for your Småkassen via invoice in Denmark as well.

Being able to better time when you pay your bills is a huge advantage. And if you are still unsure about Småkassen then you can get to try before you pay.

We offer payment via invoice in; Norway, Sweden, Denmark, Netherlands and Belgium.

You can order your own Småkassen right here at

Happy unpacking!

-Mona & Mark

Do you also want to receive emails like these? Sign up for our newsletter 🤗

Back to the index